Ethan was born on Stonyfield farm and raised by two organic food entrepreneurs. As a kid growing up in the natural products industry, he came to understand the impact that delivering real, delicious and organic products to people can have on their health and happiness. With his team at Ethan's, he launched this brand with a very simple goal: to make products that taste great and are great for you. No tricks or marketing schemes; just simple products you can feel good about. 

At Ethan’s, we feel that being a food company is an enormous responsibility, and we owe it to our loyal consumers to give them products they can trust enough to put in their bodies. We do the research, so you don’t have to. Everything we make is simple and honest, using whole organic ingredients to provide the most delicious, functional, and harmless products possible.



We're striving to create positive momentum, one small decision at a time. And we promise our products will always adhere to our values:

•Healthy – Has to be good for you

•Simple – Nothing Extraneous

•Delicious – Easy to go down

•New – Always a different take

•Accessible – Easy to understand, convenient, transparent